Via Twitter, I found an interesting idea loosely based on Japanese Haiku, a form of poetry. Instead of a pattern of 5-7-5 syllables, Matt Holman suggests a pattern of 5-7-5 words arranged in three lines to create a tightly-focused ‘elevator pitch’.
To develop the pitch, Matt suggests answering these three questions:
1. Who do I help? (5 words)
2. What do I do for them? (7 words)
3. Why do they need me? (5 words) (more…)
